Surefire CRM Training & Support

Each Loan Officer will receive their own Surefire CRM account to:


  • Access and manage all contacts, leads, partners

  • Set up borrowers and partners on custom marketing campaigns for:

    • lead marketing campaigns for purchase and refi leads 

    • prospect marketing nurture campaigns for purchase and refi leads whom you've already spoken with

    • builder long-term / new construction content

    • credit building nurture content for leads who do not currently qualify

    • realtor partner campaigns and monthly newsletters

    • builder partner campaigns and monthly newsletters

    • post-funded marketing nurture campaigns 

    • and more!

    • PLUS  the flexibility to create your own custom one-off emails or texts and send to specific groups or individuals! 

  • Maintain contact with new leads and existing borrowers

  • Disposition and put notes in as you work each lead in your database

  • Manually add new leads, referrals, and new partners to your database in Insellerate

  • Track lead flow and pipeline in one dashboard with important stats and data from initial contact to application and processing milestones

  • Know that all of your leads and post-funded clients are receiving automated nurturing content that looks as if it's coming directly from you, to keep in touch and top of mind with potential clients

  • Know that your borrowers and partners in the loan process will automatically receive updates on your behalf each time the file moves through the next stage of the loan process:

    • Started

    • Pre-App

    • Application

    • Sent to processing

    • Sent to underwriting

    • Conditional approval

    • Clear to Close

    • Funded

This takes some pressure off you to constantly be in contact and updating your clients, as these automated emails and notifications will go out on your behalf without you having to lift a finger. So you can spend more time building your network and turning leads into loans. 

For support, please reach out to: Ari Baughman  (719) 945-3227  |

Direct Surefire Support Contact:

FAQs & More Training Videos

What does the automated drip marketing content consist of?

Create cobranded single property websites in less than 5 minutes for your Realtor partners or prospects.  Check out the examples below:  

HOW TO: Customize & Co-Brand Flyers in Surefire CRM

HOW TO: Create Co-Branded Single Property Sites & Listing Flyers w/Rate Sheets in Surefire CRM